CRAY SUPERCOMPUTERS
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Client: Cray Supercomputers
Role: Visual Designer
Project Brief: I was hired to guide the marketing department through a brand refresh by updating existing collateral and templates. I utilized my creative expertise to help the marketing director finalize the secondary elements by presenting creative ideas/design strategy and implementing them across a variety of marketing channels. In addition, I designed graphics for the Supercomputing 2018 convention and a product launch including exhibit design, booth graphics and social media.
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Supercomputing 2018 Convention
The designs above were created for the Supercomputing 2018 event. This was the first major opportunity to unveil the new new brand and I was tasked with creating environmental graphics that reflected the new look and conveyed the new visual direction they were aiming for. The work consisted of displays, banners and booth graphics. In addition, I created a variety of swag including stickers, water bottles, notebooks and clothing for the staff to giveaway. The event was a resounding success and the new look was well received.
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